How to Present Your Products Successfully

Product presentation can make or break your online business. You could be selling the best product in the world, but if your presentation is off, customers won't give it a second look. 

This article assumes that you have looked at the recommendations in How to Upload Your Products and Write Great Product Descriptions. Those articles cover the basics. This article will address more advanced presentation-specific topics.

Images and Layout

When it comes down to it, we do judge books by their covers when our eyes dart across them at the bookstore. With that in mind, it is important that your product page is pleasing to the eye.  Remember: many (or most, even) of your prospective customers are artists, designers, and visual thinkers. If you can grab them at first sight with an attractive page layout and product images, you are halfway there. Effective graphics and page layout will persuade potential customers to look at your product more closely, read the description, check out the reviews, and, hopefully, decide to buy.

Here are some visual aspects of your product page to consider:

Color Scheme

Whether it's monochromatic, complementary, analogous, or something else, choose a color scheme and stick with it. Competing or discordant color schemes may repel the viewer. Here's some info on color theory to help you on your way.

Fonts

Do you use text in your product images? Select a font that is easy to read (sans serif fonts are best for this) and fits with the look of your product presentation, in a color that works with your images. If you have multiple products and are looking to establish visual continuity between them (i.e., branding), select a font that helps convey your brand image.

Examples of effective font use:

Formatting

You can format your product description in the About your product section of the product editing page. To get there, navigate to the Product tab in your Creator Dashboard, click the Edit button next to the product you want to edit, and select the Primary Information pane to expand it.

  • Headings: Headings can help organize your description and draw your customers' attention to its key sections. 
  • Text Emphasis: Bold and Italic can be used to draw attention to important information. Just make sure you don't overuse them or customers may be overwhelmed and not be able to tell what's important and what's not.
  • Images and videos: Images within your product description can help to illustrate key features or selling points that you identify in your text. Make sure that these visuals are attractive and that their purpose is clear. You may know what an image is trying to show, but will your customers?
  • Lists: If you find yourself listing off several features, file types, instructions, etc. in a sentence, consider reformatting them into a list that is either ordered (marked numerically: 1, 2, 3) or unordered (marked with bullets). This approach can make information easier to read and more digestible than if it were in a comma-filled run-on sentence.
  • Quotes: Do you have a testimonial that you want to include in your description? Or maybe you want to display some information that was pulled from an external source? Use the Quote formatting to indent it from the rest of your text.
  • Links: Maybe you want to link to other products of yours, or perhaps to an external website like YouTube or Twitter. When you add a link, we recommend checking the Open in New Tab box. If you don't check it, customers will be taken away from your product page and may not return.

Spelling and Grammar

For a full guide on proofreading your product description, head over to the Blender Market Blog to read Why Proofreading Your Product Description Matters.

Be sure to take a good look at what you have written. Customers will notice if your description is sloppy and may be concerned that your lack of attention to detail in the description extends to the product itself. Run spellcheck on your text and go over it with your own eyes to make sure that the text does not contain any avoidable problems that might not have been picked up by spellcheck (e.g., their, there, they're). Finally, have someone else take a look to see if the text is clear, concise, and properly written.

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