How to Read Creator Reports

Your Creator Dashboard provides three reports that you can customize to varying degrees: Sales, Earnings, and Product Events. This article will take you through each and help you understand the information that they provide.

Sales Report

Your Sales Report offers a graphic display of how many sales you have made per day. The default timeframe for which data will display is the first of whatever month you are in up to the present day. You can adjust the time frame by clicking on the start or end dates in the bar at the top right of the page or clicking the three bars next to the dates. By clicking the clock icon, you can adjust the units that your dates display in: hour, day, week, or month.

If you hover over the chart, a  grey download arrow will appear in the chart's upper right corner. Click that arrow to download a PNG file of the displayed chart.

To see more detailed sales information, check out the Sales or Exports tabs of your Creator Dashboard.

Earnings Report

Your Earning Report provides a graphic display of your income and expenses over a specified period of time. As with the Sales Report, the default timeframe for the Earnings Report is the first of whatever month you are in up to the present day. You can adjust the time frame by clicking on the start or end dates in the bar at the top right of the page or clicking the three bars next to the dates. By clicking the clock icon, you can adjust the units that your dates display in: hour, day, week, or month.

Total Donated refers to the amount of your earnings that you have donated to the Blender Development Fund over the entire time that you have been on Blender Market. This metric is not tied to the date range that you have chosen.

Unpaid Commissions refers to the amount of money that you have earned but have not yet been paid during the specified time period. That amount appears on the chart below as bright blue.

The chart's x-axis is the date, and its y-axis is the dollar amount.

Your total Paid Commissions appear as grey in the earnings chart, and the total dollar amount is in the top left corner of the chart.

If customers returned any of your products during the time period in question, the refunded, or Revoked, amounts show up as green in the chart.

If you hover over the chart, a grey download arrow will appear in the chart's upper right corner. Click that arrow to download a PNG file of the displayed chart.

Product Event Report

A product event is one of four things: someone viewing your product, someone adding your product to their cart, someone reaching checkout with your product, and someone completing their purchase of your product. Let's take a look at what that means.

Conversion Rate

The primary piece of information that you can get from the Product Event Report is your shop's  conversion rate—the rate at which views of your products convert to sales of your products. The average conversion rate for Blender Market is between 4–5%. Your conversion rate is rounded to a whole number and displayed in a green box at the bottom of the event graphic. If you want to figure out your exact conversion rate—not the rounded version of it—just divide the Purchased number by the Product Views number. For example, the exact conversion rate from the image below (59 / 1247 = 0.047) would be 4.7%.

Note the percentages that appear next to Added to Cart and Reached Checkout. Unlike your overall conversion rate, these two percentages are related to the previous conversion stage. So, using the example above, 10% of the people who viewed the products went on to add them to their carts, and 53% of the people who added the products to their carts proceeded on to checkout.

Sorting and Filtering Results

If you want to sort and filter the results that you see, you can adjust the date range at the top right of the page, select the events that you want to see from the Event dropdown, and then sort the results by the recency of the event(s). ASC is Ascending (oldest events first) and DESC is descending (newest events first).

Viewing Individual Events

You have the option to click the View Event button for individual product events. When you do this, you will be presented with the following information:

Referrer and location data may not always appear in the product event information.

For many creators, this is superfluous information. But if you want to see, for instance, how a customer arrived at your product, you could look at the Referrer or UTM info.

Top 10 Referrers

The Product Events Report will also tell you which websites direct the most traffic to your products. These referrers are not the same thing as affiliates—your Top 10 Referrers are simply websites that send potential customers your way without necessarily collecting an agreed-upon percentage of your profit. You may, however, see overlap between top referrers and affiliates if you have affiliate agreements with some of your top referrers. Just know that your "Top 10 Referrers" referrals and your Affiliate referrals are kept track of by separate systems. 

Still have questions? Check out other Analytics and Data topics or click the Help button to your right.

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